AM3D opens second Asian office

The Danish creator of 3D audio and audio enhancement solutions has opened an office in Seoul, South Korea in order to fully benefit from the rising demand from manufacturers of consumer electronics.

The new office is a result of increased demand from new customers in the Korean electronics industry. It will moreover offer improved services for existing customers.

- South Korea is a key region for us due to the high concentration of global leading manufacturers of sophisticated consumer electronics, says Hans Christian Løgsted, Sales Director of AM3D.

The new subsidiary is a sales office and within short time it will furthermore provide technical support for South Korean customers.

The Danish company provides patented 3D audio and audio enhancement solutions for improving the end-user's listening experience using embedded software algorithms.

Knowhow in acoustics and audio solutions
The newly appointed CEO in Korea, Mr. William Na, has prior to the establishment of the subsidiary served as an agent for AM3D for almost three years.

- I am very excited by the potential of the software, which can be integrated in a wide range of audio products, such as mobile phones, headsets, home entertainment systems, gaming devices, in-car entertainment and laptops, Mr. Na says, and continues:

- Denmark is renowned for knowhow in acoustics and audio solutions, and I am very optimistic about the prospect for the audio enhancement and 3D audio software from AM3D. I look forward to establishing a successful organization in Seoul.

Expansion in all business areas
Several Korean manufacturers of consumer electronics are currently expanding significantly and the leading companies are highly innovative and eager to use cutting edge technology.

Consequently AM3D has great expectations for the new subsidiary.

- There is a huge interest in our patented software and audio knowhow. We expect to increase our business in the areas of mobile phones & portable devices, in-car entertainment as well as home entertainment. Our goal is to have major contracts with Korean companies in all of these business areas in 2011, says Hans Christian Løgsted, Sales Director of AM3D.

The office was officially opened on the 20th of October and is located in an esteemed business district of Gangnam in Seoul, Korea.

The company address in Seoul is:

AM3D Korea Co., Ltd.
18F, Taesuk Bldg.
275-5, Yangjae-dong, Seocho-gu,
Seoul, 137-943,
Republic of Korea

About AM3D:
AM3D is a global market leader in software-based audio enhancement solutions for in-car entertainment, home entertainment, mobile phones & portable devices and mission critical systems. AM3D has provided state-of-the-art 3D audio and other audio enhancement solutions for industry-leading customers worldwide since 1999. The company is headquartered in Aalborg, Denmark and has offices in Tokyo, Japan and Seoul, Korea. AM3D is part of Nordjyske Holding Group, which has a history dating back to 1767 and today employs more than 1,000 people.

For further details contact:
Jacob N. Andersen, Sales Director, +45 9934 9835 and +45 2443 0000,
William Na, CEO of AM3D South Korea, +82 10 8984 7032,