New LG Optimus 2X has Virtual Surround Sound developed by AM3D

The new high-end Smartphone from LG is the first phone which is capable of reproducing Virtual Surround Sound 7.1 content - this is possible because of unique technology developed by AM3D.

LG has just unveiled the new LG Optimus 2X at CES in Las Vegas. The phone sets new standards for performance of high-end mobile phones and receives fantastic reviews.

LG Optimus 2X is the first mobile phone which is capable of reproducing Virtual Surround Sound 7.1 content.

- We are proud to announce the collaboration between LG and AM3D. LG is the third largest manufacturer of mobile phones in the world and therefore a very important partner for us, says Jacob N. Andersen, Vice President, Sales of AM3D.

The company has provided state-of-the-art 3D audio and other audio enhancement solutions for industry-leading customers worldwide since 1999. AM3D is headquartered in Aalborg, Denmark and has subsidiaries in Japan and Korea.

The company's Virtual Surround Technology is based on years of research and knowhow in 3D Sound technology.

Virtual 7.1 Surround enables the experience of 7.1 Surround Sound on headphones or narrow spaced stereo loudspeakers when presented with a 7.1 input signal. It creates the illusion that the sound is actually coming from 8 loudspeakers placed in a 7.1 set-up.

The phone is also capable of converting 2.0 content and 5.1 content to Virtual Surround Sound. This means, if a 7.1 or 5.1 surround signal is not available, AM3D's Virtual Surround 2.0 algorithm can convert a 2-channel stereo signal into a virtual surround sound experience similar to real multi channel surround sound.

Developed by graphics processor powerhouse NVIDIA, the dual-core Tegra 2 system-on-a-chip found in the LG Optimus 2X runs at a clock speed of 1GHz and boasts low power consumption and high performance for playing video and audio. Users will experience faster web browsing and smoother gameplay compared with single-core processors running at the same speed as well as instantaneous touch response and seamless multitasking between applications.

The LG Optimus 2X offers 1080p HD video playback and recording with HDMI mirroring that expands content on external displays to full HD quality. The LG Optimus 2X can connect wirelessly to any DLNA (Digital Living Network Alliance) compatible digital device such as HD TVs for a console-like gaming experience taking full advantage of the phone's HDMI mirroring, accelerometer and gyro sensor. The smartphone also includes both rear- and front-facing cameras, microSD memory expandability, Micro-USB port and a hefty 1500mAh battery.

- LG's decision to use technology from AM3D in their new high-end phone, supports the fact that AM3D is continuing the very positive development, says Vice President, Sales at AM3D, Jacob N. Andersen.

For further details contact

Mr. Jacob N. Andersen, Vice President, Sales of AM3D at jna@am3d.com or +45 99349800.

About AM3D

AM3D is a provider of world-class audio technology providing solutions for audio enhancement and 3D audio for mobile phones and portable devices, in-car and home entertainment systems, and for mission-critical devices. AM3D holds several patents on audio technologies. AM3D is headquartered in Denmark (Aalborg), and has offices in Japan (Tokyo) and South Korea (Seoul). AM3D is owned by Nordjyske Holding A/S which has more than 2,000 employees and a history dating back to 1767. AM3D is established as an independent company in 2003 after several years of internal development activities combined with extensive research transferred from Aalborg University.