World's first hearing aid with 3D Audio technology
Oticon has signed an agreement with the Danish company AM3D to
supply technology improving the audio on high-end hearing aids sold
Oticon Agil is the world's first hearing aid with a type of
technology based on 3D audio software that gives users a much more
accurate perception of their surroundings. When the hearing
instrument is connected to an external audio source such as a
television, mobile phone or MP3 player, software from AM3D provides
the user with a more spacious, natural sound and a better
reproduction of low frequencies. The patented 3D software can
create a feeling of stereo from a mono signal, and one of the
advantages is that it is considerably more pleasant to listen to
music for a longer period of time.
Oticon uses software from AM3D because it is a unique technology
offered by no other companies.
The agreement between Oticon and AM3D further adds to the
positive response AM3D has received from large manufacturers of
We are proud that Oticon has decided to use our technology and
we see it as recognition of our work with audio. We hope Oticon
will use software from AM3D in several products in the future, says
Vice President of Sales at AM3D, Jacob N.Andersen.
There is a high demand for AM3D technology, especially from
Asian customers, and the company expects to sign contracts with
several major electronics manufacturers in 2011.
Impressive sales results
Agil is Oticon's most advanced hearing instrument to date
and with the introduction of two new innovative technologies from
AM3D: 'Power Bass' and 'Music Widening', listening has never been a
richer or smoother experience, according to Oticon.The hearing aid
has been available since the first half of 2010, and Oticon can now
conclude that sales are living up to expectations. Oticon is
consequently considering using AM3D technology in future
AM3D was established as an independent company in 2003
after several years of internal development activities combined
with extensive research transferred from Aalborg University. The
company head office is located in Aalborg, Denmark, and the company
has two subsidiaries in Tokyo, Japan and in Seoul, South Korea.
AM3D is owned by Nordjyske Holding A/S. The group has a history
dating back to 1767 and has more than 1,000 employees working in
the fields of newspapers, radio, television, call centers, new
mediaresearch, development and technology.
AM3D's patented Power Bass solution uses advanced signal
processing and psychoacoustic principles to add a highly noticeable
richness and depth to a sound experience.
Music Widening creates virtual sound sources that are perceived
to be placed beyond the extent of the physical device. In this way
a much wider and more natural sound stage is perceived.
For further details contact:
Mr Jacob N. Andersen, Vice President of Sales at AM3D, +45 2443