ZIRENE® SOUND is now available on CSR’s MAPX™ chipset family
Exciting new prospects for AM3D as MAPX™ now features
ZIRENE® SOUND by AM3D with numerous audio enhancing features for TV
and SOUNDBAR systems - bringing sound to the level of 4K and
We are thrilled to announce that TV and soundbar manufacturers
now can improve the audio quality on their products with software
developed by AM3D. With a various set of features, ZIRENE® SOUND
enhances the audio in HD quality and offers maximum effect on small
loudspeakers with a profound surround sound experience. The sound
image expands beyond the physical restrictions of the TV and action
scenes become even more powerful with an intense bass effect -
creating a feeling of "real life" presence.
"The popularity of soundbars is growing as consumers choose to
replace the sub-par audio quality from their TVs with high-fidelity
sound", said Anthony Murray, Senior Vice President Business Group
at CSR. "AM3D is our first partner to offer audio enhancement
solutions on MAPX which is good news for developers of TVs and
soundbars, as the combination of the CSR MAPX processing power and
the audio expertise of AM3D will bring the sound quality of
soundbars to an all new level."
AM3D raises the volume level in TVs and soundbars by combining
Voice Enhancement and Level Alignment technologies, resulting in a
clear voice dialogue for movie playback. Treble Enhancement
provides a clear and crisp treble, which emphasises details that
are usually lost in playback and the Transducer Equalization
feature is a vital component for optimising speaker playback
improving the overall sound quality significantly.
These features are available as ready-made software for the MAPX
chipsets set which means that developers of TVs and soundbars can
benefit immediately without any additional implementation
"We are extremely pleased about our continued partnership with
CSR. As the global number one supplier of high quality audio DSP's,
CSR has an extensive customer database which obviously will help to
promote our audio products for a wider audience," said Jacob N.
Andersen, Senior Vice President in AM3D A/S.
The MAPX™ multimedia applications processor family is a
portfolio of high performance, integrated, high quality audio
system-on-chip (SoC) devices for Soundbars, Docking Speakers,
AV-Receivers, Home Theatre Systems, and Integrated Audio Systems.
The family concept enables manufacturers to launch multiple
products on the same software and hardware design - thereby
minimising the R&D efforts. Further product information about
MAPX is available here.
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